Overview of Modcloth (Why There Are So Many Stores Like Modcloth)
Vintage and retro styles have never been more fashionable. Modcloth is one of the major online stores that have led the way in making vintage-style fashion more accessible. Due to the popularity of Modcloth, stores like Modcloth are growing in number.
Sites like Modcloth are offering similar offerings but with some variations. Modcloth isn’t catering to everyone’s needs and many customers are looking for these alternatives.
Key questions being asked include:
- What are some websites like Modcloth?
- How do I find stores like Modcloth?
- What are some stores like Modcloth but cheaper?
With so many sites trying to direct consumers toward various stores and websites like Modcloth, it can be difficult to know where to look. That’s where AdvisoryHQ comes in. In this article, we will provide an overview of Modcloth and take a look at what’s available in terms of shops like Modcloth and websites similar to Modcloth.
Whether you are looking for physical stores similar to Modcloth or online stores like Modcloth we’ve got you covered. Here’s what you can expect from this article:
- Overview of Modcloth
- Physical Shops Like Modcloth
- Websites Similar to Modcloth
- Stores Like Modcloth but Cheaper
- Best Stores Similar to Modcloth
Image credit: Modcloth.com
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Physical Shops Like Modcloth
Modcloth is an online retailer that specializes in vintage and retro style women’s fashion. They also carry a range of home décor items that have a similar vintage and retro-inspired feel. The company was founded by high school sweethearts Susan Greg Koger and Eric Koger in 2002 and now has over 350 employees. The company is headquartered in San Francisco and also has offices in Los Angeles and Pittsburgh.
Originally selling pre-owned vintage dresses, Modcloth now sells a wide variety of fashion and home décor lines. They manufacture some of their own goods and also sell lines from hundreds of independent designers.
Modcloth is popular for reasons other than just their offerings. The company is committed to maintaining a community feel and uses consumer feedback to tailor its product lines. Website development focuses on creating a close-knit feel by facilitating real-time photo and comment sharing. The company also takes a very different approach to fashion marketing than many traditional retailers.
Modcloth is a huge proponent for positive body image and has committed to not using Photoshop to change the look of its models. The company has begun using staff members as models in some campaigns in order to show “real people” instead of thin models. Modcloth has also rebranded plus-sizing in an attempt to make women more comfortable shopping for larger sizes.
With all of these factors setting it apart, it is no wonder that Modcloth is so popular. Modcloth catapulted its revenue to $100 million dollars in 2012. It’s also no surprise that there are so many sites like Modcloth vying for a share of those massive sales. While Modcloth is popular and is clearly doing things right, some consumers are looking for something different. We can provide you with many alternatives.
One reason customers look for alternatives to Modcloth is that they prefer to shop at a physical store instead of online. Buyers like to try clothes on, feel the fabric, and see items up close. Modcloth does promotional pop-up shops, but they carry limited ranges and have a restricted reach. Here are some of the best shops like Modcloth that you can probably find in a mall near you:
Urban Outfitters
This store is in a higher price range than Modcloth. However, shopping the Urban Outfitters sale rack offers lots of choice with prices similar to those of Modcloth. This American retailer does have an overall younger target audience range than Modcloth, so not all of their styles will be well-received by Modcloth fans.
Anthropologie
Anthropologie is part of the same family of brands as Urban Outfitters but offers a slightly different vibe. Stores can be found throughout the U.S. and Canada, and they also have several U.K. locations. This store also tends to be pricier than Modcloth but offers a wide range of vintage-inspired collections both in-store and online.
Zara
Zara is a Spanish retailer but has stores all over the world. Zara is definitely considered more mainstream and less vintage and retro-inspired than Modcloth, but it does carry some similar collections. Zara’s prices have risen considerably over the years, but they still remain a little cheaper than Modcloth for comparable items.
H&M
H&M is known for its huge range of clothing for men, women, and children. Many of H&M’s women’s lines are highly vintage-inspired. They also have a selection of truly vintage pieces in many of their stores. Some may disagree with H&M being compared to Modcloth, but within their massive range of products, there are pieces to fit all styles. They also tend to be significantly less expensive than the other stores in this list.
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Websites Similar to Modcloth
The success of Modcloth has given rise to the creation of many online stores like Modcloth. Here is a list of some of the best sites similar to Modcloth.
Ruche
Image credit: Shopruche.com
Ruche is very comparable to Modcloth in style but the site does have a slightly more modern romantic feel. One of the major differences between Ruche and Modcloth is that Ruche also carries bridal dresses and children’s clothes.
Threadsense
Threadsense is Ruche’s sister company that markets itself as having more indie-inspired clothing. However, many of these looks also cross over with Modcloth’s lines.
Unique Vintage
Unique Vintage is a great Modcloth alternative for those who are looking for literal vintage and retro looks. Rather than hinting at the classic vintage styles, Unique Vintage goes all the way with designs that are almost replicas of past fashions. One telltale sign of their dedication to true vintage is the main site menu that invites customers to shop by era rather than by item.
Pinup Girl
This clothing manufacturer and online retailer is similar to Modcloth in many ways. Not only does Pinup Girl specialize in vintage-inspired designs, it also puts a huge emphasis on positive body image. The company uses models of all sizes and promotes the idea that every woman should feel like a pinup girl. Pinup Girl has been around a lot longer than Modcloth but has always catered to a smaller niche, similar to that of Unique Vintage.
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Stores Like Modcloth but Cheaper
Another reason that people are looking to find Modcloth alternatives is Modcloth’s perceived high mark-ups. Indeed, many consumers report finding Modcloth-sold items at lower prices in other stores. Here is a list of some of the best stores like Modcloth but cheaper.
Lulus
Lulus is similar to Modcloth in that it buys direct from independent designers, but Lulus’ prices are lower than those of Modcloth. However, they do tend to have fewer vintage-inspired designs, and more of their product lines have a modern feel.
Forever 21
Forever 21 has a mixed reputation as it offers a large selection of low-priced clothing but sometimes at the expense of quality. However, if shopped right, their pieces can last. They offer many styles, including many vintage and retro-inspired designs.
ASOS
ASOS is an online retailer that caters to both men and women. They carry their own brand as well as hundreds of other fashion brands, ranging from boutique to mainstream. While this site is definitely not as niche as Modcloth, it does offer many similar product lines. ASOS products fall within a very large price range, but there are many inexpensive items available.
Tobi
Tobi is an LA company that designs and develops all of its own products. While many of its lines are more modern, Tobi offers lots of vintage-inspired pieces. The prices are generally lower than those of Modcloth.
Roundup of Best Stores Similar to Modcloth
With all of the information provided, it still may be difficult to determine the best stores like Modcloth. Based on what we’ve found out about all of these stores, we’ve assembled a list of the top three stores like Modcloth.
Best of the Physical Stores like Modcloth
Although it tends to be a little more expensive, Urban Outfitters is the closest store to Modcloth in terms of style. While Anthropologie offers lots of vintage-inspired clothing, its product lines have less of the edginess that Modcloth and Urban Outfitters share.
Best of the Websites like Modcloth
Ruche is the most comparable online store to Modcloth and can offer a similar range of vintage-inspired clothing. However, those who are looking for more a more authentic retro look would probably be disappointed with Ruche and would prefer Unique Vintage or Pinup Girl.
Best of the Stores like Modcloth but Cheaper
Lulus appears to be the best alternative in terms of similarity to Modcloth. However, its prices aren’t that much lower. Those looking for a much cheaper option might need to look elsewhere, such as Forever 21, to be satisfied with prices.
Conclusion
There are so many great stores out there that offer vintage-inspired clothing. While Modcloth offers wonderful variety at mid-range prices, it is simply not for everyone. Lots of consumers are looking for alternative sites like Modcloth.
As you can see, there are many options when it comes to looking for stores like Modcloth. Not only are there lots of websites like Modcloth, but there are also lots of physical stores like Modcloth. No matter which way you go, you’re likely to find some great vintage-inspired finds. Happy shopping~
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