Intro: How LuLaRoe is Changing the Way We Shop
How can you combine the convenience of online shopping with the appeal of exclusive and unique prints, comfortable fabrics, versatile styles, and a company culture based on empowering women?
Here enters LuLaRoe, the clothing brand that seems to be on the tip of every woman’s tongue and in the hashtag of every social media post. New LuLaRoe shops are popping up online by the minute, flooding Facebook feeds with colorful LuLaRoe styles and patterns.
Maybe you’re interested in the brand, but haven’t had a chance to explore each of the LuLaRoe styles. On the other hand, you might have heard the name “LuLaRoe” mentioned in casual conversation and wondered to yourself, “What is LuLaRoe? How can I figure out where to buy LuLaRoe?”
If you have no clue about the types of clothing that LuLaRoe offers, or if you’re overwhelmed by all of the hype, you may be wondering, “Is LuLaRoe worth it?”
Whether you have read one or two LuLaRoe clothing reviews, or if you have never seen LuLaRoe skirts and dresses before, this LuLaRoe review is meant to give you all the information you need to answer the question, “Is LuLaRoe worth it?” for yourself.
Even if you have a closet full of bright and colorful LuLaRoe styles stashed away, you might be surprised by what you find in our LuLaRoe review!
While helping new shoppers answer “Is LuLaRoe worth it,” we will also provide a LuLaRoe clothing review, examine LuLaRoe pricing, look at LuLaRoe reviews from customers, and uncover the origin of the company itself.
Photo courtesy of: LuLaRoe
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LuLaRoe Review | What is LuLaRoe?
LuLaRoe is a direct sales clothing company based out of California. The LuLaRoe clothing line consists of 32 different LuLaRoe styles, including skirts, dresses, shirts, and leggings.
Our LuLaRoe clothing review found that the company recently introduced new LuLaRoe sizing and LuLaRoe styles for men, toddlers, and tweens, a move which significantly expands their customer base.
Additionally, the brand now offers the “Mommy and Me” package, which simultaneously gives mothers and daughters matching dresses while raising money for the National Down Syndrome Society.
Overall, LuLaRoe pricing tends to run between $25-$70 depending on the item, with their LuLaRoe leggings being their most popular and publicized item by far.
Part of their mass appeal comes from their automatic product scarcity: each print is only used to create a maximum of 2,500 pieces. This means that no two LuLaRoe consultants have the same inventory, and product demand is kept at a high level.
From LuLaRoe leggings to LuLaRoe maxi dresses, our LuLaRoe clothing review found that all of the LuLaRoe styles are characterized by the following characteristics:
- Exclusive, unique patterns
- Bright, fun colors
- Comfortable, often stretchy fabric
- A focus on creating styles to flatter all women
- Modifying LuLaRoe sizing to match all figures
How Did LuLaRoe Clothing Start?
LuLaRoe was started in 2012 by a woman named DeAnne Stidham, who named the clothing line after her grandchildren: Lucy, Lola, and Monroe.
In the years before LuLaRoe came to life, Stidham was a single mother raising seven children. While she wanted to find a way to stay at home and be with her children, she also wanted to earn a livable income.
According to the LuLaRoe website, after meeting a pair of dress wholesalers, Stidham started selling end-of-season dresses to her friends and family. She discovered that she had a knack for selling, which would eventually merge with her sewing skills to create LuLaRoe clothing.
The first pieces of clothing were LuLaRoe maxi skirts, which Stidham started sewing for her daughter’s friends from her kitchen. Demand grew from 44 skirts to 300, and once the LuLaRoe clothing line sold 20,000 skirts in 2012, Stidham and her husband decided to create selling opportunities for consultants across the nation.
Today, the LuLaRoe line operates on a core set of principles: “I believe in you,” and “You can do it.” With a strong focus on female empowerment, community, and self-esteem, their mission statement stays true to Stidham’s original goals:
LuLaRoe exists to provide an opportunity for people to create freedom by selling comfortable, affordable, stylish clothing, and offering its Retailers the independence to set their own pace and schedule. This creates the time to spend with those closest to them, the very thing DeAnne had once desired for herself!
Photo courtesy of: LuLaRoe
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LuLaRoe Review | Where Can I Buy LuLaRoe? How Does LuLaRoe Work?
If you’re interested in seeing these clothes in person, you may be wondering, “Where can I buy LuLaRoe,” or “How does LuLaRoe work?”
Here’s the catch: LuLaRoe styles cannot be bought in a retail store, nor can it be purchased from its website. Those looking for ideas on where to buy LuLaRoe will find that LuLaRoe dresses and LuLaRoe skirts are only available from company-approved retailers, called LuLaRoe consultants.
As a multi-level marketing company, LuLaRoe consultants purchase the product from the company at wholesale LuLaRoe prices and then sell directly to consumers.
Consultants can also earn additional sales commissions by attracting and training new recruits, which makes becoming a LuLaRoe consultant an attractive business opportunity for many women.
While the intended method for LuLaRoe consultants to sell LuLaRoe clothing is through in-person “pop-up events” held at home or at public events, many LuLaRoe consultants find success by creating LuLaRoe shops on Facebook.
On Facebook, LuLaRoe consultants create business pages to advertise their inventory of LuLaRoe styles. These pages are used to announce sales, new inventory, hold prize giveaways, and allow customers to post their own LuLaRoe clothing reviews.
New inventory is typically available for purchase in 24-hour segments, though some consultants provide longer shopping windows.
Many use the streaming feature to host hour-long live sales, or simply post albums filled with photographs of LuLaRoe shirts, skirts, leggings, and dresses.
On live streaming sales and album sales, customers buy LuLaRoe clothing by being the first to comment “Sold” on an item. The LuLaRoe consultant will then handle payment and shipping through sending an invoice.
For millennial women who are already more than comfortable using social media, the marriage of LuLaRoe clothing and Facebook sales is ideal.
It’s also much easier to use Facebook as an option for where to buy LuLaRoe, since it’s a platform that lends itself easily to uploading photos, commenting, messaging, and advertising.
How Can I Figure Out Where to Buy LuLaRoe?
As mentioned previously in our LuLaRoe review, there are two ways to buy LuLaRoe—through an in-person “pop-up” boutique, or through a Facebook LuLaRoe shop.
Luckily, if you’re wondering “Where can I buy LuLaRoe clothing?” you can easily weigh your options between a Facebook LuLaRoe shop or an in-person pop-up event. Here are a few quick and easy ways for you to decide where to buy LuLaRoe:
- Visit the LuLaRoe Retailer Map to find contact information for every LuLaRoe retailer in your area.
- Do a simple search online for LuLaRoe retailers and events near you—many LuLaRoe consultants supplement their social media accounts with a website or a blog to advertise in-person pop-up events.
- Search on Facebook for “LuLaRoe” and pick any of the search results. Although most LuLaRoe sale groups are private, consultants are more than happy to add anyone and everyone who wants to potentially buy LuLaRoe.
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LuLaRoe Clothing Review | What LuLaRoe Styles are Available?
LuLaRoe sizing and LuLaRoe styles are split into options for women, men, tweens, and children. Uniquely, all LuLaRoe styles of clothing—except for LuLaRoe leggings—are named after family members and personal friends of the company.
Photo courtesy of: Galaxy Roe
A few of the most popular LuLaRoe styles for women among LuLaRoe skirts and dresses include:
- Amelia Dress—One of the signature LuLaRoe dresses, characterized by a flowing skirt, box pleats, pockets, and stretchy fabric.
- Ana Dress—This LuLaRoe maxi dress has a fitted bodice, mid-length sleeves, and a scoop neck.
- Carly Dress—A breezy t-shirt dress with a high-low hemline and open sleeves.
- Cassie Skirt—One of the signature LuLaRoe skirts, characterized by an elastic waistband and flattering pencil skirt style.
While LuLaRoe skirts and dresses are among their most coveted items, LuLaRoe styles also include tops. A few signature LuLaRoe shirts include:
- Classic T—One of the most popular LuLaRoe shirts, the Classic T is slightly longer and has a loose style to flatter all body shapes.
- Irma Tunic—This loose, high-low shirt is meant to be versatile, simple, and flattering.
- Perfect T—This shirt features side slits and a swing shape to fit a variety of shapes and sizes.
Of course, LuLaRoe also sells the LuLaRoe leggings, available in two sizes: LuLaRoe Tall and Curvy leggings, or LuLaRoe One Size leggings. Our LuLaRoe clothing review also found that the company has recently added two athletic options—Jordan leggings and Jade leggings.
Aside from women’s items, the brand also features options for children, tweens, and men. To view these—along with more LuLaRoe skirts and dresses—you can visit their website for a full catalog listing.
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LuLaRoe Clothing Review | LuLaRoe Pricing
LuLaRoe styles are designed with affordability and accessibility in mind—and both are meant to be reflected within the LuLaRoe pricing structure.
What does LuLaRoe pricing look like? This can be somewhat of a tricky question—ultimately, it’s another answer to the question, “How does LuLaRoe work?”
Although the typical LuLaRoe pricing structure ranges between $25-$70, our LuLaRoe review found that LuLaRoe prices for individual clothing pieces can vary.
This is because consultants purchase items at wholesale LuLaRoe pricing and then mark the items up at their discretion.
While the company does require all consultants to stay within a specific range, it is possible for some consultants to list at a higher end, while others may list along a lower end of LuLaRoe pricing.
Still, most consultants tend to list their items with the same LuLaRoe pricing, usually the lowest that the LuLaRoe pricing scale allows. You may find that an item differs by a few dollars on another consultant’s page, but unless they are running a significant sale—or going out of business—it’s not likely to be much more of a difference than that.
LuLaRoe Pricing Scale for 2017
The chart below provides a comprehensive overview of what you can expect for LuLaRoe pricing on women’s clothing, listed in order of the cheapest to the most expensive LuLaRoe pricing:
LuLaRoe Styles | Average LuLaRoe Prices |
| One Size & Tall and Curvy Leggings | $25 |
| Classic T | $35 |
| Irma Tunic | $35 |
| Azure Skirt | $35 |
| Cassie Skirt | $35 |
| Perfect T | $36 |
| Maxi Skirt | $42 |
| Lola Skirt | $46 |
| Madison Skirt | $46 |
| Monroe Kimono | $48 |
| Lindsay Cardigan | $48 |
| Lucy Skirt | $52 |
| Jill Skirt | $55 |
| Jade Leggings | $55 |
| Ana Dress | $60 |
| Joy Vest | $60 |
| Amelia Dress | $65 |
| Jordan Leggings | $65 |
| Sarah Cardigan | $70 |
Table: The above list is sorted according to ascending LuLaRoe prices
First Quarter Finance has a complete listing of LuLaRoe prices for those interested in specific LuLaRoe pricing for children, tween, or men’s LuLaRoe styles.
LuLaRoe Clothing Review | What do LuLaRoe Reviews From Customers Say About LuLaRoe Quality?
LuLaRoe reviews are somewhat of a mixed bag, because they come from both consultants and shoppers, which means that they deal with completely different aspects of the business.
Generally speaking, LuLaRoe clothing reviews and discussions over LuLaRoe quality typically come from shoppers, whereas LuLaRoe reviews on the company and the overall business model come from consultants.
For this LuLaRoe clothing review, we’ll focus primarily on LuLaRoe reviews from shoppers to see whether they approve or disapprove of the LuLaRoe quality of clothing.
LuLaRoe Reviews from the Better Business Bureau
Despite LuLaRoe’s widespread popularity among millennial moms and young women, they are significantly less popular on the Better Business Bureau. There are a total of 249 complaints that have been filed against LuLaRoe, and they have an ‘F’ rating.
In March, the Better Business Bureau released an alert to consumers regarding repeated LuLaRoe reviews and complaints about poor LuLaRoe quality and difficulty getting returns.
Positive LuLaRoe Reviews
Despite the difficulties that LuLaRoe has faced this year (culminating in a lawsuit over LuLaRoe quality of leggings), their brand continues to evolve and still holds strong appeal for their customer base.
Out of 630 customer reviews on Better Business Bureau, 353 are positive LuLaRoe reviews. Many customers are taking into account that, although LuLaRoe may be experiencing growing pains as a young company, they are still creating great products and serving their customers.
In her LuLaRoe review, Stacy S. says:
I love [t]he versatility, patterns and fun at the clothing is. For being a very young company that has moved very quickly even though they have experienced some hiccups along the way I feel they are dealing with those issues in a very positive manner. If you question these products please find a pop up and try on items. There is something for everyone.
In a similar LuLaRoe clothing review, Bethany H. says:
I own over 150 pieces of LuLaRoe. I love how their clothing looks and feels. I have NEVER had an issue with their leggings and even if I did I know the consultants are more than generous with handling them. These consultants are taking a loss on their own for these items, so my advice to other customers, order the right size and wash according to directions. If your [sic] not sure what the directions are, ask.
Many of the positive LuLaRoe clothing reviews echo the same sentiments: customers love the bright colors and unique prints, and feel as though the overall LuLaRoe quality of clothing is high.
For more examples of positive LuLaRoe reviews from media outlets and blogs, check out the links below:
- “Inside one of the fastest-growing clothing companies that’s making some millennial moms rich” by Hayley Peterson, Business Insider
- “LuLaRoe: An Honest Review On The Pros And Cons Of The Popular Trend (+5 Tips For Wearing It Right)” by Now That I Can Do, Mama!
- “Review: LuLaRoe Clothing” by AlwaysAubrey
Negative LuLaRoe Reviews
On the other hand, there are plenty of negative LuLaRoe clothing reviews that may cast doubt on the overall LuLaRoe quality and consistency.
For example, in her LuLaRoe clothing review on BBB, Nicole Z. says:
I have purchased several items from Lularoe and at least half of them have had some sort of defect (mostly holes along the seams of leggings). I’ve also had a pair of leggings just tear open in three spots around the backside after wearing for two hours and just sitting on the coach [sic] . I’ve always purchased the same size and wash according to instructions. Most of my leggings have severely faded and stretched. Also on most of their clothing, the patterns don’t match at the seam which is ludicrous [sic] considering how much their clothing sell for.
Similar negative LuLaRoe reviews can be found in social media and news outlets as well. A Facebook group titled “LuLaRoe Defective/Ripped/Torn Leggings and Clothes” provides a forum for LuLaRoe complaints and LuLaRoe clothing reviews from over 32,000 members.
An article published by BuzzFeed News contains a collection of negative LuLaRoe reviews, mainly centered around defective LuLaRoe leggings—the source of a class action lawsuit filed on March 23.
There have also been some negative LuLaRoe reviews centered around the LuLaRoe sizing system. According to Forbes,
LuLaRoe does have an issue with its sizing; it is inconsistent across garments. Some tops are oversized, causing consultants to suggest that customers order two sizes down, while other dresses might be better in one size down, or in the stated size.
The inconsistency of LuLaRoe sizing can make it challenging for new shoppers to figure out their correct size across LuLaRoe shirts, LuLaRoe dresses, and LuLaRoe skirts. The ever-changing LuLaRoe sizing scale from one style to the next isn’t much of a problem when shopping in-person, but it certainly does make shopping at consultant’s Facebook sale difficult if you aren’t familiar with LuLaRoe styles.
Interestingly, the vast majority of negative LuLaRoe reviews come from a consultant’s point of view. The exception to this, of course, are customer reviews based on defective LuLaRoe leggings.
LuLaRoe clothing reviews don’t seem to have any negative comments about the rest of the brand, which should be a good sign for those wondering “Is LuLaRoe worth it?”
For more examples of critical LuLaRoe reviews from media outlets and blogs, check out the links below:
- “LuLaRoe’s business is booming, but some sellers are fuming” by Jonathan Berr, CBS MoneyWatch
- “LuLaRoe’s Consultants Are Furious With The Brand” by Jenn Morson, Racked
- “Women Are Furious Because They Say Their LuLaRoe Leggings Rip Like ‘Wet Toilet Paper’” by Stephanie McNeal, BuzzFeed News
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Conclusion: Is LuLaRoe Worth It? Should I Buy LuLaRoe?
There are plenty of things to love about the LuLaRoe brand—buyers of LuLaRoe dresses, skirts, and shirts seem to universally appreciate their comfort, bright colors, and unique patterns.
If you find that you can’t get enough of the brightly colored prints, forgiving fabrics, and feminine styles of LuLaRoe dresses, skirts, and LuLaRoe shirts, the quality of these clothing items seems to be high enough to provide a safe and fulfilling shopping experience.
However, if you’re considering buying LuLaRoe based on their leggings alone, LuLaRoe clothing reviews suggest that your money is better spent elsewhere.
If you have your heart set on purchasing leggings from LuLaRoe, it may be better to wait until the lawsuit against LuLaRoe has been resolved and their manufacturing process is fully revamped.
As a final means of evaluating the question, “Is LuLaRoe worth it,” make sure that you consider LuLaRoe pricing and LuLaRoe sizing.
If the pricing for LuLaRoe clothing fits your budget and you don’t mind navigating through LuLaRoe sizing, you can confidently track down a consultant and try LuLaRoe out for yourself!
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